Redo “Case Study of JumpTV”

Date: Nov. 27, 2008

Time: 09:00 am


When I first came to the US, I was wondering if I could watch my favorite TV channels for free or at least for a reasonable cost. More interestingly, I didn’t have a TV set at that time and I was hoping to be able to watch those channels on my PC. Months later, one of my friends referred me to a streaming video website, which is called “Jump TV”. Jump TV provides nearly 300 live TV channels from +75 countries around the world. It delivers its audience news, sports and entertainment content on a real-time basis from all corners of the globe. It has viewers in over 100 countries who watch channels on Jump TV via ordinary internet connections on their home computers, laptops, internet-enabled television sets, and 3G mobile phones.

Not only people who are away from home watch TV on their PC’s, but also people who are in their home countries use the internet to watch their favorite TV channels. Due to the popularity and accessibility of the internet, people tend to regard online watching in big numbers; case studies have proven that an estimated 81 million of the 129 million people who access the Internet via a broadband connection watched TV or movies online, according to a new study from Nielsen”, (Guthrie, 2007).

The scope of the final deliverable:

1. Introduction and description of the website

2. More detailed information about the service/website “infrastructure”

  • Streaming servers, bandwidth, traffic and expenses of online infrastructure will be considered. Website’s layout is the backend and it will be presented through a flowchart.

3. In-depth analysis of the service/website’s design and how does it add to the usability (interactivity) of the website?

  • Why is the design appealing or not? Is it usable or not? What are other possibilities that would make this service more successful/engaging in terms of design? What could they do to augment revenue? For example, facilitating mobile streaming videos “watch TV on the go (cell-phones and iPod)”.

4. Applying some important theories of interaction design

  • “Simplicity”, “People’s Engagement”, “Design Purpose”, “Design Constraints” and “Design Psychology” will be considered.

5. User research

  • Who are the target audience? What is the user’s psychology of interaction?

6. Usability testing

  • Persona: One Libyan-American female, Turkish-American female, Egyptian-American male, white American male and female. More information regarding the persona would be considered: Name, demographics (age, education, ethnicity, and family status), job title and major responsibilities and goals and tasks in relation to JumpTV’s site.

7. Personal experience

8. Conclusion

9. Bibliography

Research References

_Guthrie, M. (2007, July 17). Survey says: more people watch TV online. The Business of Television. Retrieved October 23, 2008, from

_Maeda, J. (2006). The laws of simplicity. Cambridge, Mass: MIT Press.

_Moggridge, B. (2007). Designing interactions. Cambridge, Mass: MIT Press.

_Our story. JumpTV. Retrieved October 23, 2008, from

_Reardon, M. (2005, October 31). The internet and the future of TV. News.Com. Retrieved October 23, 2008, from

_The Web Information Company, from

_Why choose jumptv? Public Data Systems. Retrieved October 23, 2008, from


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