Date: Oct. 23, 2008
Time: 12:00 pm
Case Study of Jump TV
When I first came to the US, I was wondering if I could watch my favorite TV channels for free or at least for a reasonable cost. More interestingly, I didn’t have a TV set at that time and I was hoping to be able to watch those channels on my PC. Months later, one of my friends referred me to a streaming video website, which is called “Jump TV”. Jump TV provides nearly 300 live TV channels from +75 countries around the world. It delivers its audience news, sports and entertainment content on a real-time basis from all corners of the globe. It has viewers in over 100 countries who watch channels on Jump TV via ordinary internet connections on their home computers, laptops, internet-enabled television sets, and 3G mobile phones.
Not only people who are away from home watch TV on their PC’s, but also people who are in their home countries use the internet to watch their favorite TV channels. Due to the popularity and accessibility of the internet, people tend to regard online watching in big numbers; case studies have proven that “an estimated 81 million of the 129 million people who access the Internet via a broadband connection watched TV or movies online, according to a new study from Nielsen.” (Guthrie, 2007)
The scope of the final deliverable:
2. More detailed information about the service/website “infrastructure”
3. Wireframe, flowchart and storyboard of the website
4. In-depth analysis of the service/website design
5. The interactivity and usability of the website
- Applying some important theories of interaction design
- Compare and contrast those theories with the designated website
- User research
- Usability testing
- Personal experience
_Guthrie, M. (2007, July 17). Survey says: more people watch TV online. The Business of Television. Retrieved October 23, 2008, from
_Maeda, J. (2006). The laws of simplicity. Cambridge, Mass: MIT Press.
_Moggridge, B. (2007). Designing interactions. Cambridge, Mass: MIT Press.
_Our story. JumpTV. Retrieved October 23, 2008, from
_Reardon, M. (2005, October 31). The internet and the future of TV. News.Com. Retrieved October 23, 2008, from
_The Web Information Company, from
_Why choose jumptv? Public Data Systems. Retrieved October 23, 2008, from