In Christensen’s “Breaking the Wire”, he clearly suggests that our ways of communication are moving toward online and wireless worlds. With no doubt, consumers now are more precise about what they want; they want to be able to communicate remotely and effectively at the same time with no constraints. Therefore, telecommunication companies have to adopt what is more convenient to customers in terms of portability and quality.
In general, the wireless connection becomes the magic word in communication industry. Let’s first consider what enhances this technology. The growth of wireless media was driven by the adoption of new business models and new technology enablers. First, the high-speed internet was behind the growth of new forms of content. Then, the emerging of mobile data networks have contributed to the adoption of new forms of wireless content such as 3D games. Wireless gained a very important role since some products and services enabled users to transfer content from physical and online channels to their mobile phones. Indeed, such technologies have contributed in altering consumer perceptions in mobile phones. Wireless carriers and media companies can seize these evolvements to increase their revenue in the near future; wireless represents a new channel to which media companies can directly market their content and services. Media companies and wireless carriers will each need to undertake a series of initiatives if they want to overcome all constraints. They need to consider the application of new business models and technology enablers in order to excel in the communication world.
- How does the wireless value chain function for media industry?
- What are the new business models and technology enablers that will accelerate adoption of wireless media content?
- How do media companies and wireless carriers differ nowadays in terms of priority initiatives and quality?