In Mcluhan’s “The Medium Is the Massage”, he illustrates that the media in our societies has become very important in many aspects of our lives. Basically, technologies in the media world are shaping our lives_ we see now kinds and teenagers are characterized with video games, play stations, ipods, and cell-phones. We are pretty much became chained to the technologies around us. Unfortunately, there is no way back; people have already experienced better life with the variety of technologies. But are we missing something here? Yes, with those varieties, people start to lose the sense of perception, meaning differences in the media environment change the emphasis we place on our various senses. Therefore, it impacts the way our brains develop and the way we experience the world. I am very impressed in how a change in the media environment is changing the way we see events. In addition, the medium itself became part of the message, and we can see that in how we perceive news from TV’s in opposed to how we perceive it online. In general, TV’s add more emotional elements to the message whether online or in newspapers news is emotionless. So, the way we acquire information affects us more than the information itself to a distinct degree. I do not want to say that some media are better than others, but I say it depends on the person himself/herself what media he/she would prefer, and what would be more effective for him/her in term of perception.
A New York Times cartoon appearing the day after Harry Potter and the Half-Blood Prince was released (17 July 2005) shows a dad naively commenting to his wife, “It’s nice to see him reading instead of playing video games,” while the balloon caption for the child with the Potter book in hand reads, “I wonder when the video game on this book is coming out?” The MIT Comparative Media Studies website refers to this “generation coming of age in the 21st century [as] ‘generation.com'” (“Generation.org”). Echoing Marshall McLuhan’s seminal idea of “The Medium Is the Message,” new media theorist Marie-Laure Ryan notes that “the different media filter different aspects of narrative meaning . . . the shape imposed on the message by the configuration of the pipeline affects in a crucial way the construction of the receiver’s mental image” (“On Defining” 3).2 With this idea as a guide, I would like to focus on how the material properties of the medium affect content and its reception, allowing us to explore what adaptation means in this new format.
Clark, G. D. (2006). Hyperread: children’s literature, CD-ROMs, and the new literacy. The Lion and the Unicorn, 30(3), 337-359. Retrieved October 28, 2007, from Research Library database. (Document ID: 1140656461).
I found a very profound connection between Mcluhan’s readings and Clark’s article. In Clark’s article, he illustrates how younger generation prefers the digital learning process. And based on that, they would definitely perceive knowledge differently than other people who are using different media. Not only that, but different media can affect contents as well. This article explains the phenomenology of the medium itself and its relationship to literary features. This article examines four key features of digital technology: hyperlink, hypermedia, interactivity, and Richard Lanham’s idea of “bi-stable oscillation”. These features provide a gateway to understanding how the medium is challenging and transforming children’s narrative – in particular, their affect on plot, point of view, and character.
The familiar hypertext organization is presented through the other fundamental structure of electronic text, hypermedia. Hypermedia denotes the use of multiple media: text, graphics, animation, video, and sound. Both hypertext and hypermedia produce the third distinguishing feature of digital texts: interactivity in which the reader now become user/ player appears to have control over the narrative outcome of his experience and the story. The very act of interacting with the text produces another aspect of the electronic reading experience that Lanham describes as “bi-stable oscillation.” He demonstrates the unique experience of “reading” electronic print by using transparency and opacity concepts. The textual surface of the electronic screen presents us with a self-conscious and opaque experience. We are always aware of its windowed, but this awareness is not stable. the-digital-world-class-assignment.ppt