There are strong and indirect relations between Howard Rheingold’s 10 points and Christensen’s writings. In chapter one, Christensen argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so. He provides business model innovations for many businesses. He shows that how firms can create innovations and how they can assess the innovations’ impact inside those firms.
Christensen says that to identify a significant change in an industry we have to look at three customer groups: Non-consumers, Undershot customers, and Overshot customers. In corresponding to Rheingold’s 10 points, “No.1& 2”, clearly, we can infer that all technologies either offer advantages or disadvantages to consumers. Non-consumers are one category that fits into the disadvantaged group. Clayton defines the non-consumers that they are potential customers’ who are not buying the products today because they either can’t afford it, or for some reason don’t have the ability to use the existing products. So, this group can’t benefit from such a technology unless an alternative technology bursts out. Undershot customers are having trouble getting the job done with the products available today and would be willing to pay more for added features that help. Again, this group is not getting the full advantage out of a service or a product. Finally, overshot customers are not willing to pay more for new features because the existing products are not meeting their goals. All those groups can fit into the disadvantaged consumers because of the lack of the absolute and perfect exploitation of a given technology.
Non-market forces such as government regulations, strong political views or education can accelerate or block innovation. Those forces can affect either the motivation or ability of innovators to develop and exploit products or services in the digital world. Actions that increase ability or motivation tend to increase innovation; and vice versa. I believe that what we have today from the most advanced communication tool to a niche world of profit is a result of how the government has supported the online developers and urged them into innovations.
- How you differentiate between Christensen’s book and other business books?
- If we consider all technologies are double-edged swords, how people’s different categories will fluctuate between benefiting the most out of a given technology and being exposed to a harmful or disadvantageous tool?
- How can the strong political views influence or motivate developers in the online world?