Nowadays, everyone has at least one TV in her/his household unlike computers which makes cable video on demand has high potential. TV audience is greater than the computer users’ world wide. In the internet world, people might face some connection obstacles, such as, slow or bad connection whether with cable TV no such thing would be mentioned. Network based interactive television is changing the conception of the entertainment TV. The viewer has variety of choices, he/she can pick his/her favorite and reject whatever he/she dislikes by interacting immediately. This service aims to please every individual according to their interests. Adopting this new technology (not new in invention but new in assembly) by users or TV companies will grant them great advantages.
With the internet, population was difficult or almost impossible to be defined by demographers. But not any more, the interaction will grant operators to access a lot of personal information. Demographers will be able to define the population through interaction which is the key-word of this new technology usage. Also, demographers will be able to categorize users in different categories based on age, sex, etc. Of course, no mention of the value of these pieces of information to the advertisers is great.
Cable operators can look toward the audience for advanced advertising. With this service advertisers will find ways to access to their customers preferences effectively since users are now allowed to interact instantly with cable operators. The job now is easier for advertisers because users can be categorized.
Indeed, 24/7 of interactive TV will absolutely requires a lot of qualified employees, such as translators, interpreters and social analysts’ world wide. This will enhance working in the network fields. On the other hand, users will be able to access to live news and current events. Network based interactive TV will allow public comments on political issues as well.