As I came across Justin’s entry, I found it very simple, neat, and direct. I think it is very brilliant idea to start with a personal experience and connect it with the reading. Justin gave a clear definition of The Long Tail under the light of the new economy which is the economy of abundance. He states that technologies have been developed to connect niche with people (as he got connected to Banana Man episodes), and therefore our economy is changed totally. Gradually, the attention of the majority has shifted from hits toward non-hit markets.
Justin points out at the author’s elaboration on the effect of the Long Tail on goods within the entertainment industry rather than other industries. I admired Justin’s analytical point of views, as he mentioned the reasons why consumers are moving toward niches. He says we are living in a different and in the same time familiar world, a world where goods become easy to produce, market, distribute, find, consume, and re-purpose.
Justin clarifies that Anderson didn’t argue the ending era of hits, but, instead he argues the monopoly of the hit is dead as the niche market grows. Justin says that the last sentence of his reading is the underlying thread of the Long Tail which is the long tail is about choice. Everything is possible on the long tail since we have got the variety and the freedom of choice. People are free to choose either markets hits or niches which suit their needs. Justin assures that Anderson is advocating the idea of the abundance of choice, “when the choice is meaningful, more is better” (175).
Justin acknowledges the great work of Anderson, saying that it is the most valuable work to professionals working in digital media. Justin covers entirely all the important assents of the book. He elaborates on the most important conceptions of the book, like the majority is shifting toward the new economy which is the world of niches and why, and also he emphasizes on the idea of choice which is the main stream of this book.